Friday, October 19, 2007 

NAHB's Voluntary Model Green Home Building Guidelines

The voluntary Model Green Home Building Guidelines are designed to move environmentally friendly home building concepts further into the mainstream marketplace. Currently, there are approximately thirty communities throughout the U.S. that have green home building programs in place or in development. By developing the set of voluntary national guidelines, NAHB intends to help facilitate the adoption of green home building practices and the formation of additional local programs in the parts of the country not currently served by programs.

In the spring of 2003, NAHB approved a resolution supporting green building. In response to NAHB members requests to provide the membership with technical guidance to support the new green building policy, NAHB tasked the NAHB Research Center to manage a project to develop national green home building guidelines.

The NAHB Research Center worked together in an open, public process with over 60 Stakeholder Group members from the home building industry to create those guidelines. The guidelines contain six primary sections:

Lot Preparation and Design - With lot preparation and design, the builder has opportunities to demonstrate environmentally sensible construction practices. Even before the foundation is poured, careful planning can reduce the homes impact on vegetation, soil, water, plus a homes long-term performance can be enhanced. Such preparation can provide significant value to the homeowner, the environment, and the community. Included for the end user, especially developers, is a Site Planning Appendix that closely mirrors this section and provides additional guidance.

Resource Efficiency This section shows how certain framing techniques and home designs can effectively optimize the use of building materials. Construction waste management concepts are also discussed. In addition, information is provided on how a homes durability and the amount of time and money needed for maintenance are affected by how certain materials are used.

Energy Efficiency This is the most quantifiable aspect of green building. The information on this section will help a builder create a building envelope and incorporate energy efficient mechanical systems, appliances, and lighting into a home that will yield long-term utility bill cost savings and increased comfort for the homeowner. It contains the only requirements to participate in this voluntary program: compliance with the 2003 International Energy Conservation Code, use of ACCA manuals to size HVAC equipment, and 3rd party plan review to verify compliance with the section.

Water Efficiency/Conservation Although, the relative importance of water availability and usage varies from region to region, the concern with adequate supply of water is becoming more widespread geographically. Experience also shows that employing the line items from this section of the guidelines for indoor and outdoor water use can decrease a homeowners need for water and thus reduce utility bills, regardless of location.

Occupancy Comfort and Indoor Environmental Quality Details in this part of the guidelines will indicate how to effectively manage moisture, ventilation, and other issues in order to create a comfortable indoor living environment.

Homeowner Education - Given the level of effort a homebuilder goes through to create a well thought out home system, it would be a shame not to give the homeowner some guidance on how to optimally operate and maintain the house. Line items from this section show a builder how best to educate homeowners on a variety of homeownership matters.

Each section contains a set of provisions that explain how a builder can incorporate green building concepts into a project. In addition, local builders and green building program developers may apply points to the provisions to further define green building through a scoring methodology currently being developed. Local homebuilder associations will be given a user guide that will provide additional information and guidance on ways to customize the guidelines to accommodate local conditions.The draft presented at Fall Board in Columbus, OH was a piloting version for dissemination amongst HBAs and builders for accuracy and practicality. A number of HBAs and High Production Builders have expressed an interest in helping NAHB to pilot test the document. The deadline for pilot testing was December 1st and the final version will be rolled out during the 2005 IBS in January in Orlando, FL. Currently, NAHB staff from the Energy and Green Building Dept. are traveling throughout the country presenting the guidelines to builders and HBAs who have expressed an interest in implementing green building in their respective businesses/communities. To date over 20 HBAs have voiced their interest and support, with many more to follow in the new year.

In summary, the voluntary Model Green Home Building Guidelines are for the mainstream home builders, many of whom are already incorporating some green building methods and materials into their construction practices. These voluntary guidelines will help systematize the green design and construction process and assist the builder toward incorporating more green building features into homes. As NAHB Research Center data indicates that there is a growing number of green homes built annually, it is expected that these voluntary guidelines will help builders meet the needs of this growing market.

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Sports Handicapping Articles: Philadelphia 76ers Early 2006 Season Analysis

At 34.4 PPG, Allen Iverson is leading the NBA in scoring. With a very short bench (partly due to Willie Greens near season-ending injury), Iverson has to do must of the damage by himself. Now with Chris Webber, does he have enough around him to lead the Sixers back to the Promised Land?

The supporting cast around Iverson is at its highest since the Sixers made the Finals. Andre Iguodala is a quality defender who can hit a 3 when hes called upon, but he needs to rebound more regularly. Chris Webber cant jump anymore, but is still an 18-9 player. Samuel Dalembert and Steven Hunter are lean Centers who cover a lot of ground in the paint. Kyle Korver needs to work on his shot selection; hed be a 50% shooter if he didnt fire the 1st shot available.

This team like Iverson has no problem scoring. Scoring 102.4 PPG, theyre just behind Phoenix for the NBA lead in scoring. However they allow 102.3 points as well, which is far too much for a division contender. Theyre 23rd in rebounding, partly since Webber can only be so active on the boards. Getting to the foul line is a piece if cake for the Sixers and Iverson, who attempt 29.5 free throws a game.

The problem with Iverson is he shouldnt be playing PG. He basically handles the ball in every play anyway, but asking him to play Point Guard means that the guy setting up the offense is the primary scorer. They need to try to pick up a PG like Eric Snow who can handle the ball and set up Iverson, which would push Kyle Korver to the bench. He is in a Kobe situation with the huge number of shots he takes, but AI gets away with it because he has a better supporting cast than Bryant and is winning some games because of it.

Normally the Sixers are keen to make mid-season trades, this year will probably be different. The 76ers gave huge money to Willie Green and Sam Dalembert, not to mention what Iverson and Webber are receiving. The big killer is Jamal Mashburn. Under the Amnesty Clause, the 76ers couldve done away with Mashburn and his preposterous contract. But they anticipated he would retire, and save them the trouble (like Alan Houston did for the Knicks). However, monster Mash hasnt retired and the Sixers are still paying him. Basically Phili is sticking with the team they have. What theyre showing isnt playoff worthy, but it might be enough to topple the Nets from the division lead.

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Gnash of the Titans

The Winter Olympics and America seem only to be fair weather friends ...

Underwhelming television ratings for the recently completed games in Turin indicate that the USA is only inclined to watch when their athletes are winning. Specifically, they watch when they expect to see certain athletes winning. Those would be the athletes who have been heavily hyped in the run-up to the Games.

Two examples of this point are skater Nancy Kwan and skiier Bode Miller. Both are definitely capable of winning any competition they enter. Both were considered favorites to earn medals in Turin. As a result, both experienced extensive publicity campaigns that were not of their own making. Both, however, failed to meet expectations; Kwan had to withdraw from her competition due to injury and Miller's medal chase went 0-for-5 in his events.

NBC Sports, holder of the American broadcast rights, was left with a star-crossed presentation. The spectre of total failure is not 'must see' TV.

This is one of the primary differences between how the Olympics are perceived in the USA as opposed to the rest of the world. Perhaps it's a holdover from the Cold War, when the Soviets and Americans actually believed a superior medal count proved a superior socio-economic system. Even though the Soviet lie was ultimately proved via populism, it's possible the Americans never did change their mindset.

Winning has an important place in life, not just in the USA, but everywhere. So does coping with loss. That is not the key here. Neither is the fact that the American way is littered with overzealous win-at-all-cost Little League coaches, sports-meddling dads and stage moms.

The important delineation of note is that, in the USA, it's vital as to who wins. Star power is amplified by the American media. This factor, for example, is what took the National Basketball Association from a sporting afterthought whose championship series was broadcast on a late-night tape-delay basis as recently as the late 1970s to a media spectacle in the early 1980s. That's when the league decided to focus on two new talents, Larry Bird and Magic Johnson, promoting them instead of their teams.

It worked.

It worked even better when Michael Jordan followed them.

Still, these are exceptional athletes who don't come around that often. When their careers are over, it's rare when another exceptional athlete is there to replace them. There is usually a cotillion of pretenders, but they prove to be just that.

Ask the NBA.

They've attempted to promote others, but the general public is wise enough to discern the difference between 'exceptional' and 'talented enough to be a professional.' So, the focus on star power now has NBA ratings in decline. They've been hoisted on their own petard, so to speak.

In the duration, though, other sports in the USA noted the NBA's initial success and attempted to emulate it by promoting star power of their own. The practice of putting a name forward became a foundation of almost every national publicity campaign for sporting endeavors. Logically, it was something to which the American sporting public became accustomed.

In events such as the Olympics, where not every sport listed is a household thought in the USA, it's clear that NBC felt a strong need to insert star power. Their secondary tactic was similar and successful to an extent in previous years, namely, focus on a human interest story to emotionally attach the viewer to a participant. Ultimately, though, there will be more regular-life athletes getting medals than those who overcame obstacles in their lives.

Other countries --- even 'winter' nations such as Canada, Russia and the Scandinavians --- emphasize the competition over the competitors. They appreciate the skill of the sport. Television ratings throughout Europe were excellent, with only the Germans amassing a large medal haul (they were the overall winners in that category, incidentally). They took note of stars, of course, but it mattered little that those stars were from other countries. They took serious pride in their own stars, of course, but recognized them as a part of a bigger picture rather than that picture serving as a backdrop for them.

It's not only a refreshing difference, but a logical one. Especially when a network needs to cover the rights fees being charged by the Olympic movement.

NBC Sports has announced it will show a profit on its Turin package, most probably because much of the advertising was pre-sold with little provision for ratings-influenced price fluctuations. That tactic worked because of the American success in the previous Winter Games; coincidentally, they were held in Salt Lake City. It may not be so effective for their 2010 Winter Games package when the current ratings are pushed back in their face.

The NBC coverage in Turin excellent from a presentation standpoint. They used the cable networks in their stable --- CNBC, MSNBC and USA --- to great extent, so if one wanted to watch a particular event, odds were that it was being shown somewhere. The only drawback was, these events were not promoted nearly as well as the perceived 'star power' attractions. Only a devotee would seek the coverage. That is not a strategy that optimizes strong viewership.

The American media has conditioned its public to expecting charasmatic competition. The Olympic movement expects spirited competition. The American networks groan when smaller-market teams advance to a championship series; they'd prefer a New York - Los Angeles meeting any day. The Olympic movement rejoices when smaller-country teams achieve such a standing; Sweden-vs-Finland in the men's hockey final sent ratings through the roof in those countries, but it did well in most other nations, too, as the game itself was nothing short of spectacular in both drama and skill.

It's already clear that this era will be known in history as the CyberCentury. The world is more accessible to everyone more than ever before. It only makes sense that viewer interest can expand beyond the parameters of star power to the entire experience of a competition. Other countries' media have always known this. Manchester United, for example, is still a major draw without David Beckham, and when he ultimately moves from Real Madrid, the same will be said again.

When the American media re-discovers that it's the competition --- not just the star competitors --- that make sports attractive to viewers, the Winter Olympics will once again enjoy a resurgence of ratings popularity in the USA. Such a realization would be a welcome breath of fresh air, even during those winter days when you can see it.

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